In a recent JC Penny television ad [sorry, no vid.], a child goes to a garage scale, wobbles across the sidewalk with a wagon full of spare parts, and builds "North Pole Explorer". As the kid zooms up into the sky, the screen reads something along the lines of, "This is the time to believe." Normally, I wouldn't look twice, but this ad stood out among all the crafy-kid gimmicks because the child was a girl. Call me corny, but I thought the commercial was quite empowering, especially when, traditionally, TV boys make the cars, trucks, and log cabins, and the girls make breakfast at toy kitchens.
Just something to look out for.
Subscribe to:
Post Comments (Atom)
1 comment:
I LOVE this commercial! It personifies the confidence, creativity, and craftiness that so many girls posses. Kudos to JC Penny for once again (see "A picture says a thousand words") giving us a feminist-slanted advertisment.
Post a Comment