I'm an ardent supporter of gender-based, not gender-discriminatory, health care; women's health issues are often marginalized by standard medical care. Just because I support prescribing different but equally-effective medications to men and women based on biology, however, does not mean I support the sexist marketing of this "for-women" sleeping pill.
Sleep Pretty in Pink is a women's "natural sleep formula" packaged in a flowery, cardboard purse. Without debating the actual merits of the drug (which undoubtedly are mooty moot moot), it's important to note this marketing is highly sexist. In addition, portraying healthy sleeping habits as a fashion statement to improve beauty, and not a medical necessity, is deplorable.
April 30, 2008
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1 comment:
Because pink boxes are so very sexist.
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